Media Buyer

About Pipeline Gurus:

Pipeline Gurus is a dynamic sales-as-a-service company dedicated to helping businesses scale by generating qualified leads and closing deals. We’re expanding our marketing team to triple or quadruple our inbound leads.

Role Overview:

We are looking for a results-driven Media Buyer to manage, execute, and optimize paid advertising campaigns across Google Ads and social media platforms. The ideal candidate is analytical, detail-oriented, and has a strong grasp of ad targeting, bidding strategies, and budget management.

Key Responsibilities:

• Plan, create, and manage paid ad campaigns on Google Ads, Facebook, LinkedIn, and other platforms.
• Optimize campaigns to maximize ROI, reduce CPA, and improve conversion rates.
• Conduct A/B testing on ad creatives, targeting, and landing pages.
• Analyze performance data, generate reports, and provide actionable insights.
• Collaborate with the content writer and graphic designer to develop compelling ad creatives.
• Stay updated with the latest trends in digital advertising and platform algorithms.

• 2+ years of experience as a Media Buyer or in a similar role.
• Strong knowledge of Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, and programmatic advertising platforms.
• Proficiency in analytics tools like Google Analytics, Hotjar, and Excel.
• Strong analytical and problem-solving skills.
• Excellent communication and project management abilities.

• Competitive salary with performance-based bonuses.
• Dynamic work environment with opportunities for growth.
• The chance to directly impact lead generation and business growth.